First Published By AdAge.com

‘Corona Plastic Fishing Tournament’ and ‘Morning After Island’ each picked up three Grand Clios on Tuesday

Grupo Estratégico PAE’s “Morning After Island” by Ogilvy and Corona’s “Plastic Fishing Tournament” from We Believers took top honors at the 2023 Clio Awards on Tuesday night, picking up three Grand Clios each.

“Morning After Island,” in which Ogilvy ferried women offshore from Honduras so they could take the morning after pill legally, won in Direct, Out-of-Home and Public Relations. “Plastic Fishing Tournament,” which paid anglers in Mexico to catch plastic waste instead of fish, was honored in Direct, Experience/Activation and Public Relations. (Clio changed its rules this year to allow for multiple Grand winners in each category, based on entry type—public service, business-to-business and product/service campaigns were all eligible to win Grands in the same category.)

The other campaign that earned multiple Grand Clios was Michelob Ultra’s “McEnroe vs. McEnroe” by FCB New York, which featured a tennis match between modern-day John McEnroe and tech-built versions of himself from the past. The work won two Grands—in Branded Entertainment & Content and Creative Use of Data.

On the strength of those campaigns, Corona was named Advertiser of the Year; FCB New York was Agency of the Year; We Believers was Independent Agency of the Year; and Ogilvy was honored as Network of the Year. Smuggler was named Production Company of the Year.

A total of 18 Grand Clio Awards were presented to entrants from Brazil, Denmark, France, Germany, Honduras, India, Korea, United Arab Emirates and the U.S.

“We’ve got Grand Clio winners from almost every continent this year and they’ve all set a high bar in different ways,” said Nicole Purcell, CEO of the Clio Awards. “Whether it’s the creative use of media to drive business or a forward-thinking experience aimed at solving big environmental issues, these awards are proof that bold ideas can change the way the world works.”

Audio: Product/Service
“I Will Always Be Me”
By VMLY&R New York for Dell Technologies & Intel

Branded Entertainment & Content: Product/Service
“McEnroe vs McEnroe”
By FCB New York for Michelob Ultra

Creative Commerce: Product/Service
“Shagun Ka Lifafa”
By McCann Worldgroup India for Ujjivan Small Finance Bank

Creative Effectiveness: Product/Service
“Bless Your F*ing Cooch”
By Mischief @ No Fixed Address for eos

Creative Use of Data: Product/Service
“McEnroe vs McEnroe”
By FCB New York for Anheuser Busch Michelob ULTRA

Design: Product/Service
“Dot Pad. The first smart tactile graphics display”
By Serviceplan Germany / Serviceplan Korea for Dot

Direct: Public Service
“Morning After Island”
By Ogilvy Honduras for Grupo Estratégico PAE

Direct: Product/Service
“Corona Plastic Fishing Tournament”
By We Believers for AB InBev

Experience/Activation: Product/Service
“Corona Plastic Fishing Tournament”
By We Believers for AB InBev

Film: Product/Service
“Clash from the Past”
By Wieden+Kennedy Portland for Clash of Clans

Innovation: Product/Service
“Backup Ukraine”
By Virtue Worldwide for Polycam x UNESCO

Media: Business-to-Business
“Inside Jobs”
By DDB Paris for Volkswagen Group France

Media: Public Service
“Chatpat”
By FCB India & FCB Chicago for SOS Children's Villages

Media: Product/Service
“Lu from Magalu”
By Ogilvy Brasil for Magazine Luiza

Out of Home: Public Service
“Morning After Island”
By Ogilvy Honduras for Grupo Estratégico PAE 

Print: Public Service
“Newspapers Inside The Newspaper Edition”
By Impact BBDO for AnNahar Newspaper

Public Relations: Public Service
“Morning After Island”
By Ogilvy Honduras for Grupo Estratégico PAE

Public Relations: Product/Service
“Corona Plastic Fishing Tournament”
By We Believers for AB InBev