Ogilvy shuttled women offshore to take the morning after pill in “Morning After Island.”
Credit: GE-PAE
First Published By AdAge.com
‘Corona Plastic Fishing Tournament’ and ‘Morning After Island’ each picked up three Grand Clios on Tuesday
Grupo Estratégico PAE’s “Morning After Island” by Ogilvy and Corona’s “Plastic Fishing Tournament” from We Believers took top honors at the 2023 Clio Awards on Tuesday night, picking up three Grand Clios each.
“Morning After Island,” in which Ogilvy ferried women offshore from Honduras so they could take the morning after pill legally, won in Direct, Out-of-Home and Public Relations. “Plastic Fishing Tournament,” which paid anglers in Mexico to catch plastic waste instead of fish, was honored in Direct, Experience/Activation and Public Relations. (Clio changed its rules this year to allow for multiple Grand winners in each category, based on entry type—public service, business-to-business and product/service campaigns were all eligible to win Grands in the same category.)
The other campaign that earned multiple Grand Clios was Michelob Ultra’s “McEnroe vs. McEnroe” by FCB New York, which featured a tennis match between modern-day John McEnroe and tech-built versions of himself from the past. The work won two Grands—in Branded Entertainment & Content and Creative Use of Data.
On the strength of those campaigns, Corona was named Advertiser of the Year; FCB New York was Agency of the Year; We Believers was Independent Agency of the Year; and Ogilvy was honored as Network of the Year. Smuggler was named Production Company of the Year.
A total of 18 Grand Clio Awards were presented to entrants from Brazil, Denmark, France, Germany, Honduras, India, Korea, United Arab Emirates and the U.S.
“We’ve got Grand Clio winners from almost every continent this year and they’ve all set a high bar in different ways,” said Nicole Purcell, CEO of the Clio Awards. “Whether it’s the creative use of media to drive business or a forward-thinking experience aimed at solving big environmental issues, these awards are proof that bold ideas can change the way the world works.”
Audio: Product/Service
“I Will Always Be Me”
By VMLY&R New York for Dell Technologies & Intel
Branded Entertainment & Content: Product/Service
“McEnroe vs McEnroe”
By FCB New York for Michelob Ultra
Creative Commerce: Product/Service
“Shagun Ka Lifafa”
By McCann Worldgroup India for Ujjivan Small Finance Bank
Creative Effectiveness: Product/Service
“Bless Your F*ing Cooch”
By Mischief @ No Fixed Address for eos
Creative Use of Data: Product/Service
“McEnroe vs McEnroe”
By FCB New York for Anheuser Busch Michelob ULTRA
Design: Product/Service
“Dot Pad. The first smart tactile graphics display”
By Serviceplan Germany / Serviceplan Korea for Dot
Direct: Public Service
“Morning After Island”
By Ogilvy Honduras for Grupo Estratégico PAE
Direct: Product/Service
“Corona Plastic Fishing Tournament”
By We Believers for AB InBev
Experience/Activation: Product/Service
“Corona Plastic Fishing Tournament”
By We Believers for AB InBev
Film: Product/Service
“Clash from the Past”
By Wieden+Kennedy Portland for Clash of Clans
Innovation: Product/Service
“Backup Ukraine”
By Virtue Worldwide for Polycam x UNESCO
Media: Business-to-Business
“Inside Jobs”
By DDB Paris for Volkswagen Group France
Media: Public Service
“Chatpat”
By FCB India & FCB Chicago for SOS Children's Villages
Media: Product/Service
“Lu from Magalu”
By Ogilvy Brasil for Magazine Luiza
Out of Home: Public Service
“Morning After Island”
By Ogilvy Honduras for Grupo Estratégico PAE
Print: Public Service
“Newspapers Inside The Newspaper Edition”
By Impact BBDO for AnNahar Newspaper
Public Relations: Public Service
“Morning After Island”
By Ogilvy Honduras for Grupo Estratégico PAE
Public Relations: Product/Service
“Corona Plastic Fishing Tournament”
By We Believers for AB InBev