The 2023 Clio Entertainment Awards, recognizing creative excellence in entertainment marketing, were handed out Thursday night in Hollywood, with Barbie, Tár, Wednesdayand Dahmer – Monster: The Jeffrey Dahmer Story among the big winners.
During the ceremony, Netflix was announced as network of the year, Activision/ Blizzard as game publisher of the year, Universal Pictures as studio of the year and AV SQUAD as agency of the year.
“In a year that brought whiplash to the industry — with a summer where entertainment marketing captivated the popular culture and had Barbenheimer audiences flocking to theaters, only to be mostly shut down by two strikes — creativity was the key to converting consumers into fans,” Ashley Falls, executive director of Clio Entertainment, said in a statement. “It’s no surprise that the Barbie integrated campaign by Warner Bros. Pictures took home top honors in the form of a Grand Clio Entertainment Award, but our jury of industry leaders sent a message to the industry that ingenuity is alive and well, and they awarded 34 additional Grand Clios — a record number for a single competition cycle — for work across film, television, home entertainment, gaming and live entertainment.”
Elsewhere in the ceremony, MOCEAN’s Michael McIntyre and Apple TV+’s Jen Weg presented the 2023 Clio Entertainment Impact Award to Helen Ahn, creative director and senior editor at Wild Card Creative Group. Later, producer and entertainment marketing leader Bob Israel was awarded the 2023 Clio Entertainment Lifetime Achievement Award for his contributions to the business.
The Clio Entertainment Awards, formerly known as The Clio Key Art Awards, were established by The Hollywood Reporter in 1971, after which it became a Clio property in 2015 and maintained THR as a media partner.
A full list of the night’s winners are below
Games:
Audio/Visual – “South of Midnight – Teaser trailer” by Compulsion Games for South of Midnight Branded Content – “Corrido of Duty” by Archer Troy for Call of Duty Experiential/Event/Activation – “Loot for Good” by David for Loot for Good Integrated Campaign – ”Clash From the Past” by Wieden+Kennedy for Clash of Clans Original Content – “Clash From the Past” by Wieden+Kennedy for Clash of Clans Partnerships/Collaborations – “Adopt a Stray” by Current Global & FCB Chicago for Fresh Step Public Relations – “V-Land” by Dentsu Creative for V-Land
Home Entertainment:
Key Art Craft – “Reservoir Dogs” by Phantom City Creative, Inc. for Reservoir Dogs Social Media – “Amsterdam – Social Content Campaign” by Tiny Hero for Amsterdam
Live Entertainment:
Audio/Visual – “Endless Venice” by Rai Radiotelevisione Italiana Audio/Visual Craft – “Endless Venice” by Rai Radiotelevisione Italiana Design – “Eurovision 2023” by Starlight Creative / Design Bridge and Partners for Eurovision 2023 Social Media – “Hamilton x Rihanna” by Michael Cassel Group for Hamilton Australia
Television
Branded Content – “Live From the Upside Down” by Observatory for Stranger Things and Doritos Design – “Hello Tomorrow!” by Imaginary Forces for Apple TV+ Digital/Mobile – “Qué Mirá Bobot” by Isla for Netflix Integrated Campaign – “Wednesday Hates Marketing” by Netflix for Wednesday Key Art – “Beef” by Netflix for Beef Merchandise/Premium – “Big Brother’s #Memerabilia” by Media.Monks for Big Brother Out of Home – “The Infected Billboard” by Dentsu Creative for The Last of Us Teaser – “The Light” by Trailer Park Group for All The Light We Cannot See Trailer – “Don’t Go” by Trailer Park Group for Dahmer – Monster: The Jeffrey Dahmer Story Video Promo Craft – “Don’t Go” by Trailer Park Group forDahmer – Monster: The Jeffrey Dahmer Story
Theatrical
Audio/Visual Campaign – “Barbie Theatrical Campaign” by Giaronomo Productions for Barbie Audio/Visual Craft – “Welcome” by Giaronomo Productions for Tár Branded Content – “Scream VI x Comedy Central’s Reno 911!” by Paramount Brand Studios for Scream VI Design – “Slumberland” by Imaginary Forces for Netflix Experiential/Events/Activation – ”Smile Viral Stunt: Reaching Fans in Unexpected Ways” by Paramount Pictures for Smile Fan Engagement – “M3GAN Digital Campaign” by Addison Interactive, Inc. and BOND for Universal Pictures Integrated Campaign – “Barbie – Integrated Campaign” by Warner Bros. Pictures for Barbie Key Art – “Tár – Teaser” by AV Print for Focus Features Original Content– “Smile Viral Stunt: Reaching Fans in Unexpected Ways” by Paramount Pictures for Smile Spot – “TV60 ‘Click Review’” by MOCEAN for Evil Dead Rise Teaser – “Sheep” by AV Squad for Killers of the Flower Moon Trailer – “Welcome” by Giaronomo Productions for Tár
