The Clio Awards Partner with Burger King to Challenge Students to Create the Next Great April Fools' Prank
Call for Entries Now Open for Students to Submit for the Chance to Win a Gold Clio Award and Fly to Miami to Work Alongside Burger King’s Creative Team
NEW YORK—(March 21, 2019)— The Clio Awards today announced a partnership with Burger King® to challenge students to create a whopper of an April Fools’ day prank. As part of the 60th annual Clio Awards competition, Burger King will take over the Student Integrated Campaign category. The most creative integrated campaign entry will earn a coveted Gold Clio statue. Additionally, Burger King will fly the creator of the award-winning submission to Miami to work as an Honorary Creative Director alongside the creative teams that will bring to life Burger King’s next great April Fools’ Day prank.
The challenge is inspired by Burger King’s longstanding tradition of stunning consumers with outlandish product “launches” timed to the international prank day. The brand has had tremendous success with engaging customers around unimaginable innovations to America’s favorite burger, such as The Chocolate Whopper, made from significantly sweeter ingredients than the norm; or the Left-Handed Whopper, “redesigned” with all condiments rotated 180-degrees, so it could be better enjoyed by left-handed guests.
“April Fools’ has become a major date for Burger King and our campaigns have generated massive engagement with a younger, and often harder to reach, audience,” said Fernando Machado, Burger King global chief marketing officer. “We thought this would be a great way to challenge up-and-coming creatives to show us how they would cut through the noise and hijack popular culture with the ultimate prank.”
Entries in this medium will consist of a combination of Audio, Branded Entertainment, Branded Content, Design, Digital/ Mobile, Direct, Experiential/Events, Film, Innovation, Out of Home, Partnerships & Collaborations, Print, Public Relations or Social Media elements. In addition to the winning work, a shortlist of submissions will be recognized for outstanding achievement within an editorial piece on Muse by Clio.
“At Clio, we’ve been awarding the creativity that pushes boundaries and permeates pop culture for sixty years,” said Nicole Purcell, Clio president. “We’re so excited to be partnering with an iconic brand like Burger King to give students the opportunity to surprise and delight audiences with the next great April Fools’ Day prank and work collaboratively with some of the industry’s most creative leaders.”
Entries are now open for eligible students at www.clios.com. The final deadline for submissions is Friday, June 28, 2019.
About The Clio Awards
The Clio Awards is the premier international awards competition for the creative business. Founded in 1959 to celebrate creative excellence in advertising, the Clio Awards today honors the work and talent at the forefront of the advertising, sports, fashion, music, entertainment, and health care industries. Clio recognizes the world’s most innovative work annually at Clio Sports in May, the Clio Awards in October, which includes Clio Music; at the Clio Entertainment Awards in November; and online with Clio Fashion & Beauty and Clio Health. Noting the diverse and ever-changing creative landscape, Clio acquired and revamped global ad database Ads of the World and re-launched its content platform musebycl.io in 2018, to celebrate creativity 365 days a year.
About BURGER KING®
Founded in 1954, the Burger King brand is the second largest fast food hamburger chain in the world. The original Home Of The Whopper®, the Burger King system operates more than 17,700 locations in more than 100 countries and U.S. territories. Almost 100 percent of Burger King restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. To learn more about the Burger King brand, please visit the Burger King brand website at www.bk.com or follow us on Facebook, Twitter and Instagram.