Clio Health announced the winners of its 2024 Grand Clio Health and Clio Health of the Year awards Wednesday night.
The ceremony — which recognized the top creative marketing, advertising and communications campaigns in healthcare — was held in New York and hosted by Dan Harris, author and host of The 10% Happier Podcast.
Several 2024 MM+M Agency 100 honorees were among the 17 entries recognized as winners over the course of the evening, including VML Health and Klick Health.
One of the most prominent honorees was the Michael CeraVe ad that ran during Super Bowl LVIII. The spot was created by Ogilvy PR on behalf of skincare brand CeraVe.
Below is the full list of winners:
• Consumer Brand Health Initiative: Creative Business Transformation: “Piñatex” by L&C for Ananas Anam + Dole • Consumer Brand Health Initiative: Film: “Cost of Beauty” by Ogilvy UK for Unilever • Consumer Brand Health Initiative: Film Craft: “47” by Klick Health for Café Joyeux • Consumer Brand Health Initiative: Innovation: “Impulse” by Cheil Spain for Samsung Spain • Health Equity: “Dogs Without Borders” by VML Madrid for SFBO (Sociedade Franco Brasileira de Oncologia) • Health Awareness & Advocacy: Design: “Paper Organs” by Leo Burnett Taiwan for Taiwan Organ Sharing Registry & Patient Autonomy Promotion Center • Health Awareness & Advocacy: Partnerships & Collaborations: “Working with Cancer Pledge” by Publicis Groupe for Working with Cancer • Health Institutions & Services: Direct: “Dogs Without Borders” by VML Madrid for SFBO (Sociedade Franco Brasileira de Oncologia) • Lifestyle, Wellness & Over-the-Counter: Direct: “Aizome Wastecare” by Serviceplan Germany for Aizome • Lifestyle, Wellness & Over-the-Counter: Innovation: “Aizome Ultra” by Serviceplan Germany for Aizome
• Lifestyle, Wellness & Over-the-Counter: Experience/Activation: “The DiversiTree Project” by Energy BBDO for Bayer Consumer Health: Claritin • Lifestyle, Wellness & Over-the-Counter: Out of Home: “The DiversiTree Project” by Energy BBDO for Bayer Consumer Health: Claritin • Lifestyle, Wellness & Over-the-Counter: Creative Effectiveness: “Michael CeraVe” by Ogilvy PR for CeraVe • Lifestyle, Wellness & Over-the-Counter: Integrated: “Michael CeraVe” by Ogilvy PR for CeraVe • Lifestyle, Wellness & Over-the-Counter: Film: “Michael CeraVe” by Ogilvy PR for CeraVe • Lifestyle, Wellness & Over-the-Counter: Partnerships & Collaborations: “Michael CeraVe” by Ogilvy PR for CeraVe • Lifestyle, Wellness & Over-the-Counter: Public Relations: “Michael CeraVe” by Ogilvy PR for CeraVe
As for the Clio Health of the Year honors, CeraVe won for Advertiser of the Year; VML Madrid won for Agency of the Year; Klick Health once again won for Independent Agency Of the Year and VML won for Agency Network of the Year.
The 2024 Clio Health Impact Award was given to the Bill & Melinda Gates Foundation, which was honored for its global public health impact and “use of storytelling to inspire people to believe that a better world is possible by demonstrating how optimism and good deeds can enable us to imagine a better future.”
The organization’s senior communications officer Devan Sandiford accepted the award.
Official sponsors included Northwell Health, Sanofi Consumer Healthcare, Universal Production Music, and Havas Health as well as supporting sponsors AbelsonTaylor Group, Real Chemistry, Syneos Health Communications, Minds + Assembly, Fors Marsh, Ogilvy Health UK and Scripto.