CLIO ENTERTAINMENT REVEALS 2024 GRAND CLIO WINNERS FOR EXCELLENCE IN ENTERTAINMENT MARKETING
Titles Like ‘Longlegs,’ ‘Shōgun,’ ‘Deadpool & Wolverine,’ and ‘Dune’ Awarded Statues for Promotional Trailers, Key Art, Design, Activations, Integrated Campaigns and More
HOLLYWOOD, CA— (November 14, 2024)— The 2024 Clio Entertainment award winners– recognized for creative excellence in entertainment marketing– were revealed tonight during a live ceremony hosted by comedian, writer and actor Joel Kim Booster at the Dolby Theatre in Hollywood. The competition, established in 1971, celebrates groundbreaking work created to promote titles across the entertainment spectrum.
“The entertainment business has undergone a lot of transformation this year and, as always, that shift is driven by innovation” said Paul K. Lee, Director of Clio Entertainment. “The Grand Clio Entertainment awards handed out tonight for work across television & streaming, theatrical, home entertainment and gaming, have shown that the community responsible for marketing the most far-reaching and creative entertainment properties will always find a way to push the boundaries and delight audiences, no matter what the challenge may be. It’s an incredible honor to celebrate their achievements."
Below is a breakdown of the 2024 Grand Clio Entertainment Award winners by entry type.
TELEVISION AND STREAMING
Television & Streaming: Audio Visual Campaign - “Wednesday’s Thing Becomes the Next Great Social Influencer” by Trailer Park Group for Netflix
Television & Streaming: Audio Visual Craft - “Again” by AV Squad for Echo
Television & Streaming: Branding Entertainment & Content - “RomCommerce” by Publicis Groupe for Walmart
Television & Streaming: Design - “The World of Shōgun” by FX for Shōgun
Television & Streaming: Experiential & Activation - “The F***ing Car” by Monks for Netflix
Television & Streaming: Integrated Campaign - “House of the Dragon: All Must Choose” by HBO
Television & Streaming: Key Art Campaign - “The Missing Jewels” by Jellyfish for Netflix
Television & Streaming: Original Content - “Queen Charlotte: A Bridgerton Story” by Netflix
Television & Streaming: Out of Home - “We Will Teach You How To Fear Again” by Netflix for 3 Body Problem
Television & Streaming: Partnerships & Collaborations - “Live Like a Bridgerton” by Netflix
Television & Streaming: Public Relations Campaign - “The Cruise Heist” by 404 São Paul for Netflix
Television & Streaming: Social Media - “Queen Charlotte: A Bridgerton Story” by Netflix
Television & Streaming: Special Shoot Spot - “Power” by FX for Shōgun
Television & Streaming: Teaser - “Beware” by Motive for Disclaimer
Television & Streaming: Trailer - “Daughters” by Netflix Creative Studio for Netflix
THEATRICAL
Theatrical: Audio Visual Campaign - “Longlegs Audio Visual Campaign” by AV Squad for Longlegs
Theatrical: Audio Visual Craft - “Dark” by AV Squad for Longlegs
Theatrical: Integrated Campaign - “Longlegs Integrated Campaign” by NEON for Longlegs
Theatrical: Partnerships & Collaborations: “The Cheeky Controller” by The Walt Disney Company for Deadpool & Wolverine / Xbox
Theatrical: Spot - “Heartbeat” by AV Squad for Longlegs
Theatrical: Teaser - “Dirty” by AV Squad for Longlegs
Theatrical: Trailer - “Kneecap Redband Trailer” by Silk Factory for Curzon Film
GAMES
Games: Design - “Brand Identity” by AKQA for Starfield
Games: Experiential & Activations - “Rip in Reality” by BBDO New York for Meta
HOME ENTERTAINMENT
Home Entertainment: Fan Engagement Campaign - “How We Helped Ghostface Go Big - In The Big City” by Armed Mind for Scream VI
Home Entertainment: Social Media Campaign - “Social Campaign” by Okperfect for Dune
Additionally, Netflix was revealed as the Network of the Year, Activision / Blizzard scored Game Publisher of the Year, NEON took home Studio of the Year and AV SQUAD accepted honors for Agency of the Year.
Also in the show, Craig Murray – the Founder, Owner & Executive Chairman of Craig Murray Productions, CMP Entertainment Inc., and MOCEAN – was awarded the 2024 Clio Entertainment Lifetime Achievement Award for his instrumental role in the evolution of the modern motion picture marketing and creative advertising industries. Later, songwriter, actor, author, recovery advocate and ASCAP Chairman & President, Paul Williams received an Honorary Clio Music Award for his countless contributions to music in film and television. In a moving segment dedicated to highlighting the people and organizations in the industry that—through creativity and innovation—are driving meaningful social change in the entertainment business, Hollywood in Pixels’s Founder & President, Bettina Sherick, was awarded the 2024 Clio Entertainment Impact Award.
Snap Inc. Founder and CEO Evan Spiegel took the stage to announce the Snap x Clio Entertainment AR Specialty Award winner, an award created to highlight and celebrate creative use of Augmented Reality to stimulate and immerse users on Social Media and Digital platforms. FCB New York’s Alex Abrantes introduced the winners of the Michelob ULTRA Studios Powered by FCB New York Pitch Competition, which challenged the creative community to submit ideas for a cinematic film focusing on an athlete overcoming adversity and breaking barriers in a Winter Olympics sport.
The presenting sponsors of the 2024 Clio Entertainment awards are Michelob Ultra and Snapchat. Official sponsors are Frito Lay, Meta and Netflix. Sponsors for the awards include Tiny Hero, BOND, OKPerfect, Trailer Park, AV Squad, GrandSon, Drissi Advertising, Makiné Studios and MassiveMusic. Clio Entertainment’s partners are Amazon MGM Studios, MOCEAN and Paramount+. Creative Partners include ASSEMBLY, Brent Allen Hagel, Buddha Jones, Drissi Advertising, Gravillis, MOCEAN and Scripto. The Clio Entertainment media partner is The Hollywood Reporter.
The full list of Grand, Gold, Silver and Bronze Clio Entertainment award recipients is available at www.clios.com/entertainment.
About Clio Entertainment
Clio Entertainment is the original and definitive celebration of creativity in the entertainment business. Originally established by The Hollywood Reporter in 1971, the program is one of five verticals developed by the Clios to champion boundary-pushing marketing, advertising and communications that shape popular culture across film, television, streaming, live entertainment and gaming. Each cycle, leaders from across the global entertainment industry convene to determine which entries will earn the prestigious Grand, Gold, Silver and Bronze Clio Entertainment Awards.
About Clio
The Clios were founded in 1959 to celebrate creative excellence in advertising around the world. The Clio Awards legacy program sets a high bar across the globe for all creatives, inspiring the makers of today and tomorrow to pursue boundary-pushing ideas and bringing the community together at an annual world-class jury retreat and awards ceremony. As the industry expands and evolves, the Clios have developed programs across sports, music, health, entertainment, and more that adhere to the same criteria and standards, but are tailored to recognize the specific challenges and triumphs of a particular sector.
As a champion for the power of creativity to drive commerce and culture, the Clios are a constant source of inspiration via thought leadership programming, a vast global database of ads at AdsOfTheWorld.com, and a hub for original content at MuseByClios.com.
To learn more about how to enter or view our gallery of award winners, visit Clios.com.
