Clio Cannabis to Honor Willie Nelson with 2021 Lifetime Achievement Award
Sheena Bermingham
CLIO CANNABIS TO HONOR WILLIE NELSON WITH 2021 LIFETIME ACHIEVEMENT AWARD
Fab 5 Freddy, Mary Pryor and Ophelia Chong to Receive Additional Specialty Awards
2021 Clio Cannabis Awards to Stream Exclusively on Social Club TV Beginning December 7
NEW YORK – (November 11, 2021) – Clio Cannabis, the awards program that celebrates the creators at the forefront of cannabis marketing and communications, today announced that Willie Nelson will be honored with the 2021 Clio Cannabis Lifetime Achievement Award. Additional specialty award recipients will include Fab 5 Freddy, Mary Pryor and Ophelia Chong. The statues will be presented as part of the 2021 Clio Cannabis Awards, exclusively streaming on Social Club TV beginning December 7, 2021. Columbia Care, one of the largest and most experienced multi-state operators in the cannabis industry, is the title sponsor of the event, which will also feature the reveal of this year's Gold and Grand Clio Cannabis Award winners.
Each year, Clio Cannabis selects specialty award recipients that have made a significant impact on cannabis culture and the evolving industry around it, paving the way for creative growth, innovation, and inclusion.
Nelson was selected to receive the 2021 Clio Cannabis Lifetime Achievement Award for his decades-long reputation for advocating the plant’s healing powers, elevating cannabis in the mainstream and innovating in the business space. His team is responsible for introducing marijuana and hemp-based wellness products like Willie's Reserve and Willie's Remedy in addition to launching a new cannabis conference called Luck Summit: Planting the Seed.
Fab 5 Freddy, who brought hip-hop into the mainstream as the host of YO! MTV Raps!, will be recognized with the 2021 Clio Cannabis Honorary Award for his work to educate the public about cannabis prohibition in the 2019 Netflix documentary, Grass is Greener, and hiscommitment to righting the wrongs he sees in the marketplace by giving opportunities to those who have been imprisoned for cannabis the chance to thrive in the industry.
Mary Pryor and Ophelia Chong will both receive 2021 Clio Cannabis Impact Awards for working towards societal change through trailblazing cannabis initiatives. As the co-founder of Cannaclusive, Pryor is focused on inclusive marketing and business advocacy in the cannabis space and facilitating fair representation of minority cannabis consumers. Chong, the founder of Stock Pot Images and Asian Americans for Cannabis Education (AACE), is helping to shape the conversation around advocacy for the legalization of cannabis and psilocybin through truthful reflections of the faces and communities that embrace both.
“As the cannabis industry continues its rapid growth, we are tasked with ensuring the Clio Cannabis Awards evolve at the same pace so that we may properly honor those at the forefront of creating change and driving the industry forward,” said Michael Kauffman, Executive Director, Clio Cannabis. “With four game-changing specialty award recipients and an exclusive streaming partner to help us reach a wider audience, we’re taking the 2021 Clio Cannabis Awards higher than ever before.”
Social Club TV, the fastest growing cannabis and psychedelic focused Connected TV (CTV) network, is the exclusive broadcast partner for the 2021 Clio Cannabis Awards show. Registered users can view the event live and on-demand beginning December 7, 2021 on Social Club TV via AppleTV, Roku, AndroidTV iOS, Google Play, Plex, Struum, Samsung TVs, TCL TVs, LG TVs, rad., Phillips TVs and www.thesocialclub.tv.
“The Clio Cannabis Awards set the bar for creative work in a rapidly growing industry and, with this partnership, Social Club TV continues to focus on bringing the best business-to-business content and events to our unique audience of cannabis enthusiasts,” said Joshua Otten, Co-Founder and CEO, Social Club TV.
For the latest program news, sign up for the Clio Cannabis newsletter and don’t forget to visit cliocannabisawards.com on December 7 for the full list of 2021 Clio Cannabis Award winners.
# # #
About Clio Cannabis
Expanding on Clio’s enduring reputation for establishing best-in-class programs honoring creative ideas in a variety of specialized verticals, Clio Cannabis celebrates the creators at the forefront of cannabis marketing and communications. Launched in 2019, Clio Cannabis sets the bar for creative work in a rapidly growing industry, builds a greater understanding of a developing category, and elevates creative contributions from top talent and agencies.
About Clio
Clio is the premier international awards competition for the creative business. Founded in 1959 to celebrate creative excellence in advertising, Clio today honors the work and talent at the forefront of the industry in a variety of specialized fields, including: sports, fashion, music, entertainment, cannabis and health. As a leading authority on the diverse and ever-changing creative landscape, Clio celebrates creativity 365-days-a-year via its global ad database Ads of The World and its content platform Muse by Clio.
About Social Club TV
Social Club TV is the fastest growing cannabis, psychedelic and plant-wellness focused Connected TV (CTV) network in the world, installed in over 40M+ homes with free-to-watch, AVOD supported, original and exclusive content from some of the highest profile content creators. Social Club TV features 1000+ hours of movies, documentaries, docu-series & lifestyle content, with some of the biggest names in cannabis such as DNA Genetics, Berner, Jim Belushi, and B-Real/Cypress Hill. Original shows include Field Trip, HighQ, High Herstory, Beard Bros News Hour, and Social Club TV is home to the Psyched Conference, Emerald Cup Awards and Clio Cannabis Awards. Available on AppleTV, Roku, AndroidTV iOS, Google Play, Plex, Struum, Phillips, Samsung Tizen, TCL, LG, rad.live, SelectTV, and on the web at http://www.thesocialclub.tv.
About Columbia Care
Columbia Care is one of the largest and most experienced cultivators, manufacturers, and providers of cannabis products and related services, with licenses in 18 U.S. jurisdictions and the EU. Columbia Care operates 131 facilities including 99 dispensaries and 32 cultivation and manufacturing facilities, including those under development. Columbia Care is one of the original providers of medical cannabis in the U.S. and now delivers industry-leading products and services to both the medical and adult-use markets. In 2021, the company launched Cannabist, its new retail brand, creating a national dispensary network that leverages proprietary technology platforms. The company offers products spanning flower, edibles, oils, and tablets, and manufactures popular brands including Seed & Strain, Triple Seven, gLeaf, Classix, Press, Amber, and Platinum Label CBD. For more information on Columbia Care, please visit www.col-care.com.