BURGER KING, DAVID MIAMI, TRANSLATION, OGILVY AND COLONY WIN 2020/2021 CLIO ‘OF THE YEAR’ AWARDS
Competition Announces Translation for Beats by Dr. Dre, INGO Stockholm/David Miami/Publicis for Burger King, FCB Canada for Canadian Down Syndrome Society, DENTSU INC. for Ezaki Glico Co., Ltd., Epic Games for Epic Games | Fortnite, McCann New York for Mastercard, MediaMonks for Reporters Without Borders and Modern Post for Vogue are Winners of the Grand Clio This Cycle
NEW YORK—(April 28, 2021)— The Clio Awards, the premier international awards competition for the creative business, today revealed the winning work that earned the program’s top honors for 2020/2021. During Clio Awards: Creativity Unmasked, a virtual event recognizing the industry’s challenges and triumphs this past year, Burger King was revealed as the Advertiser Of The Year, David Miami scored Agency Of The Year, Translation was named Independent Agency Of The Year, Ogilvy earned honors for Network Of The Year and Colony was awarded Production Company Of The Year. In total, the 18 Clio Awards juries comprised of industry leaders from across the globe awarded 13 Grand Clios and over 650 statues.
“What we saw this cycle is that industry recognition and celebrating great work is just as important now as it ever was,” said Nicole Purcell, CEO, Clio Awards. “We’re thrilled to be honoring the achievements of the creative industry after such a tumultuous time and we hope that the winners chosen by our juries this round will raise the bar for what comes next.”
Revealed for the first time today, the 2020/2021 Grand Clio Award winners are:
Creative Effectiveness: “BK Moldy Whopper” by INGO Stockholm/David Miami/Publicis for Burger King
Branded Entertainment & Content: “You Love Me” by Translation for Beats by Dr. Dre
Creative Use of Data: “Project Understood” by FCB Canada for Canadian Down Syndrome Society
Design: “Pocky THE GIFT” by DENTSU INC. for Ezaki Glico Co., Ltd.
Digital/Mobile: “The Uncensored Library” by MediaMonks for Reporters Without Borders
Experience/Activation: “Astronomical” by Epic Games for Epic Games | Fortnite
Fashion & Beauty: “I Love New York” by Modern Post for Vogue
Film: “You Love Me” by Translation for Beats by Dr. Dre
Innovation: “True Name” by McCann New York for Mastercard
Integrated Campaign: “True Name” by McCann New York for Mastercard
Out of Home: “BK Moldy Whopper” by INGO Stockholm/David Miami/Publicis for Burger King
Print: “BK Moldy Whopper” by INGO Stockholm/David Miami/Publicis for Burger King
Social Media: “BK Moldy Whopper” by INGO Stockholm/David Miami/Publicis for Burger King
“Of The Year” honors were also awarded to those that collected the most statue points across all mediums. The 2020/2021 recipients are:
Advertiser Of The Year: Burger King
Agency Of The Year: David Miami
Independent Agency Of The Year: Translation
Network Of The Year: Ogilvy
Production Company Of The Year: Colony
In the student competition, Burger King partnered with the Clio Awards once again on a specialty award in the innovation medium. The BK Level Up challenge prompted students to develop an idea that would allow Burger King to organically talk to the gaming sub-culture. The Gold Clio was awarded to students at The Pub School for “Burning Kings,” a digital campaign concept that would utilize heat sensitive stickers on gaming consoles to unlock promotions and rewards in the Burger King app. In addition to their Clio statue, the winners will get to fly to Miami to work alongside Burger King's creative team to further develop the next gaming activation.
Internationally, the United Kingdom was a top Clio winner overall, with 68 total statues, followed by Germany with 51, Canada with 40, France with 24 and Australia with 21.
Produced in collaboration with Superfly, Clio Awards: Creativity Unmasked also featured a short film spotlighting Humans of New York, the subject of the first-ever Clio Storytelling Award, and a fireside chat with Robert A. Iger of The Walt Disney Company, this year’s Honorary Clio Award recipient.
With an expanded eligibility window caused by the COVID-19 pandemic, honors were given to work that first appeared in public between January 1, 2019 - February 12, 2021, with the exception of the new Creative Effectiveness medium which had an eligibility period of January 1, 2018 - February 12, 2021. The full list of previously announced Gold, Silver and Bronze Clio recipients is available at www.clios.com.
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About Clio
Clio is the premier international awards competition for the creative business. Founded in 1959 to celebrate creative excellence in advertising, Clio today honors the work and talent at the forefront of the industry in a variety of specialized fields, including: sports, fashion, music, entertainment, cannabis and health. As a leading authority on the diverse and ever-changing creative landscape, Clio celebrates creativity 365-days-a-year via its global ad database Ads of The World and its content platform Muse by Clio.
About The Clio Awards
Founded in 1959 to honor excellence in advertising, the Clio Awards today celebrates bold work that propels the advertising industry forward, inspires a competitive marketplace of ideas and fosters meaningful connections within the creative community.
Annually, The Clio Awards brings together leading creative talent for an exclusive and collaborative judging experience to select the entries that will win the coveted Grand, Gold, Silver and Bronze Clio statues.
