First Published By: Adweek.com
-Ion Hankook tires are the world’s first full line-up of tires specifically designed for EVs. To promote its technology and outstanding performance and grip, Hankook teamed up with McCann New York and McCann Central, creating a story that follows a deer having a bad day. But things end well when the deer finds a driver with good tires that saves the day from becoming much worse.
-The Martin Agency has launched an entertainment division and hired ex-Netflixer Alanna Strauss, who joins as evp, head of Martin Entertainment and the agency’s Cultural Impact Lab.
-The advertising industry has failed to make any tangible progress since 2021 in building workplaces that are diverse, equitable and inclusive.
-Brand USA, a large tourism brand, awarded its media business to the independent media agency R&R.
-Miroma Group has opened a content agency led by founder Marc Boyan and Luther actor Idris Elba that aims to “deliver authentic campaigns with cultural value” called SillyFace.
-Adweek uncovered how Apple has built a brand that has risen above all the others.
-The Clio Health Awards were handed out last night, and an old school hip-hop artist took home a top prize. For their efforts to harness the power of music and culture to improve health in communities that are underserved, Hip Hop Public Health was honored with the 2023 Clio Health Impact Award, and co-founders, Dr. Olajide Williams and revolutionary hip-hop artist Doug E. Fresh, accepted the award on behalf of the organization. Other big winners included Klick Health, Grey Argentina, Area 23, Cheil Spain, TBWA\Hakuhodo, Ringers Creative and Serviceplan Germany. See all the winners here.