First Published By: AdWeek.com
The Clio Awards announced the 2024 Grand Clio winners at an awards ceremony hosted by actress Andrea Savage.
Grand-winning entries hailed from 15 countries, including Australia, Spain, Colombia, Canada, Japan, Uruguay, Brazil, France and the U.S. Specialty awards were also handed out to Lifetime Achievement Award recipient Susan Credle, global chair of FCB and creative advisor to IPG, who has led the FCB network to over 170 Clio Awards in her tenure. Neil deGrasse Tyson, astrophysicist and director of New York’s Hayden Planetarium, received a lifetime award, and Cristian Mugarra Palma and Luis Piceros Fierro, a duo from Chile, were selected as the winners of the Pepsi Emerging Creative Award.
The 2024 Grand Clio Award winners include:
Audio: Public Service – “Undercover” by Ogilvy Hong Kong for Women Helping Women
Branded Entertainment & Content: Product/Service – “WoMen’s football” by Marcel for Orange
Creative Business Transformation: Product/Service – “Renault-Plug Inn” by Publicis Conseil for Renault
Creative Business Transformation: Public Service – “Working with Cancer” by Publicis Groupe for Working with Cancer
Creative Use of Data: Product/Service – “Life Extending Stickers” by Grey Colombia || VML Colombia for MAKRO COLOMBIA
Design: Product/Service – “My Japan Railway” by Dentsu Inc. for Jr Group
Design Craft: Product/Service- “AdLam” by McCann New York for Microsoft
Direct: Product/Service – “Where to Settle” by McCann Poland & McCann NY for Mastercard
Experience/Activation: Product/Service – “Driving While Black” by Goodby, Silverstein & Partners/Critical Mass for Courageous Conversation Global Foundation
Experience/Activation: Public Service – “Pop Tarts: The First Edible Mascot” by Weber Shandwick for Kellanova
Film Craft Music Original: Product/Service – “Play it Safe” by The Monkeys, part of Accenture Song for Sydney Opera House
Integrated: Product/Service – “Barbie the Movie” by Mattel for Barbie
Out of Home: Product/Service – “Coors Lights Out” by Rethink for Coors Light
“As always, the jury had a challenging task this year because the volume of creativity in our submissions was truly inspiring,” said Clio CEO, Nicole Purcell in a statement. “Ultimately, the Grand Clio winners were chosen because they not only showcased exceptional execution, but they embodied breakthrough storytelling and brought ideas to life that stood taller than the rest of the work being discussed.”
Each year, “Of the Year” honors are presented to entrants that collect the most statue points across all mediums. The 2024 “Of the Year” winners were:
Agency of the Year: Publicis Conseil
Advertiser of the Year: Michelob Ultra
Independent Agency of the Year: Rethink Canada
Network of the Year: Ogilvy
Production Company of the Year: Prodigious Paris
At the top of the show, Purcell unveiled a new strategic direction and visual identity for the 65-year-old brand. Beginning May 6, the company will bring its five award competitions and two content platforms under one umbrella, The Clios.
The New Branding For Clios
A full list of winners can be found on the Clios website.