AdAge: Clio Awards—CeraVe, Michelob Ultra, Spotify campaigns among top winners

First published by AdAge.com

CeraVe, JCDecaux, Michelob Ultra, Pedigree and Spotify were among the brands whose advertising won multiple Grand Clios at the Clio Awards on Tuesday, where creator Jools Lebron was also honored with the Clio Breakthrough Award.

Hosted by Alan Cumming, the ceremony presented 39 Grand Clio Awards in all, across three tracks: Business to Business, Product/Service and Public Service.

Spotify and JCDecaux won the most Grands, with four each, for the “Spreadbeats” campaign from FCB New York and the “Meet Marina Prieto” campaign by David Madrid. Spotify won in the Creative Use of Data, Design, Design Craft and Direct categories within Business to Business. JCDecaux won in Creative Effectiveness, Creative Strategy, Out of Home and Use of Influencers, also within Business to Business.

Meet Marina Prieto (case study)

Spotify - Spreadbeats

Four other campaigns won two Grands each. They were: CeraVe’s “Michael CeraVe” by Ogilvy PR (which won in Film and Use of Influencers within Product/Service); Michelob Ultra’s “Lap of Legends” by FCB New York (Creative Use of Data and Digital/Mobile within Product/Service); Pedigree’s “Adoptable” by Colenso BBDO (Innovation and Direct within Product/Service); and Think Name Project’s “Sato 2531” by Dentsu Digital (Creative Use of Data and Public Relations within Public Service).

CeraVe - Michael CeraVe

(Pedigree)

FCB New York was named Agency of the Year after accruing the most statue points across all mediums. Ogilvy was named Network of the Year. Serviceplan Germany was Independent Agency of the Year; Prettybird was Production Company of the Year; and Heineken was Advertiser of the Year.

Also at the show, TikTok beauty creator Jools Lebron—who popularized the word “demure” in her content last year—was honored with the Clio Breakthrough Award, presented by Verizon, for driving consumer behavior through creativity and social influence.

Jerri DeVard, CEO and founder of BECA, was presented with the 2025 Lifetime Achievement Award. Tombras won the Clio AI Specialty Award, sponsored by Google and celebrating creative work infused with Gemini AI tools, for its “World’s Smartest Billboard” campaign for PODS.

See a full list of Grand Clio winners below. (All of this year’s winners—including the previously announced Gold, Silver, Bronze and Shortlist recipients—can be found at Clios.com.)

Grand Clios, Business to Business

• Branded Entertainment & Content: “Magnetic Stories” by Area 23, an IPG Health Company for Siemens Healthineers
• Creative Effectiveness: “Meet Marina Prieto” by David Madrid for JCDecaux (4x winner)
• Creative Strategy: “Meet Marina Prieto” by David Madrid for JCDecaux (4x winner)
• Creative Use of Data: “Spreadbeats” by FCB New York for Spotify (4x winner)
• Design: “Spreadbeats” by FCB New York for Spotify (4x winner)
• Design Craft: “Spreadbeats” by FCB New York for Spotify (4x winner)
• Direct: “Spreadbeats” by FCB New York for Spotify (4x winner)
• Innovation: “Pub Museums” by LePub for Heineken
• Out of Home: “Meet Marina Prieto” by David Madrid for JCDecaux (4x winner)
• Use of Influencers: “Meet Marina Prieto” by David Madrid for JCDecaux (4x winner)

Grand Clios, Product/Service

• Audio: “Voice 2 Diabetes” by Klick Health for KVI Brave Fund INC
• Branded Entertainment & Content: “Night Fishing” by Innocean for Hyundai Motor Company
• Creative Business Transformation: “Refurb” by LePub for Philips
• Creative Commerce: “Rainbow Wool” by Serviceplan Germany / Mediaplus Group for Schäferei Stücke
• Creative Effectiveness: “Price Packs” by Serviceplan Germany for Penny
• Creative Strategy: “150 Years of Whateverken” by LePub for Heineken
• Creative Use of Data: “Lap of Legends” by FCB New York for AB InBev - Michelob Ultra (2x winner)
• Design: “Blood Aid” by DM9 for DASA Diagnostics
• Design Craft: “Unwrap It” by LOLA Mullenlowe for Unilever, Wall's, Cornetto
• Digital/Mobile: “Lap of Legends” by FCB New York for AB InBev - Michelob Ultra (2x winner)
• Direct: “Adoptable. By Pedigree.” by Colenso BBDO for Pedigree (2x winner)
• Experience/Activation: “The Everyday Tactician” by McCann London for XBOX
• Film: “Michael CeraVe” by Ogilvy PR for CeraVe (2x winner)
• Film Craft: “Make Love Last” by Ogilvy Shanghai for Viatris
• Innovation: “Adoptable. By Pedigree.” by Colenso BBDO for Pedigree (2x winner)
• Media: “Out-of-Home Matches” by LePub for Heineken
• Out of Home: “Recycle Me” by Ogilvy for The Coca-Cola Company
• Partnerships & Collaborations: “Paid Through Parents” by Rethink for Molson Coors Beverage Company
• Public Relations: “The Last Barf Bag” by FCB Chicago for Dramamine
• Social Media: “Erase Valentine’s Day” by Ogilvy for Cadbury 5 Star
• Use of Influencers: “Michael CeraVe” by Ogilvy PR for CeraVe (2x winner)

Grand Clios, Public Service

• Audio Craft: “In Transit” by Area 23, an IPG Health Company for Transgender Day of Visibility
• Creative Use of Data: “Sato 2531” by Dentsu Digital Inc. for Think Name Project (2x winner)
• Design Craft: “Be Seen By The Best Eyes” by MullenLowe Design Studio for Art Directors Club
• Experience/Activation: “Olympic Games Opening Ceremony Paris 2024” by Paname 24 for Paris 2024
• Film: “Assume That I Can” by Indiana Production/SMALL for Coordown
• Film Craft: “In Hot Water” by Nomint for WWF
• Media: “The Big Shake Up” by Havas Germany for Aktion Deutschland Hilft e.V. (Alliance of German Aid Organisations)
• Public Relations: “Sato 2531” by Dentsu Digital Inc. for Think Name Project (2x winner)